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TeenLife Marketing Blog Successful marketing to families of teens

    TeenLife's Organic Traffic Up 130%

    Posted Sep 26, 2014 11:20:58 AM by Lesli Amos


    472327649We've very excited to announce that our organic search traffic has more than doubled! From January to September of this year, compared to the same time period in 2013, our organic search sessions went  up 129.67%—and it shows no signs of slowing down.

    Congrats...But What Does Organic Traffic Really Mean? 

    Organic search traffic means that users are coming to our site through search engines like Google, Yahoo, or Bing. Most of our organic search traffic comes in from Google, which isn't surprising since 67.5% of people in the U.S. use Google as their main search engine. 

    Visitors to our site from these search engines often arrive on TeenLife.com because they searched for a keyword for which we rank highly. We rank pretty highly for keyword phrases include popular searches like "gap year programs" "summer camp for teens" and "community service ideas" so these are in our top 

    We've optimized our site to make sure that search engines can read it correctly, which is one of the reasons we have more organic traffic. This is why you'll hear people talk about SEO, or Search Engine Optimization. We've created a 3-step guide to SEO, so that you can start increasing your organic traffic too!

    What Does this Mean for Listings on TeenLife.com?

    An increase in traffic to our entire site means that all of our listings will get more visibility. But organic search traffic is especially great because those visitors view listings 3x more on average than visitors from direct traffic (direct traffic means that someone didn't use a search engine; they went directly to TeenLife.com) 

    But programs, schools, and services also have to make sure that they are optimizing their own listings on TeenLife.com's search. We've created a helpful guide to creating a great listing so that your listing can easily be found. 

    Search Engine→TeenLife.com→Your Listing

    The bottom line: as our traffic increases, the number of users looking at your listing will also increase. So we hope you're as excited about this news as we are!

    Topics: TeenLife Announcements, Growth