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TeenLife Business Blog Successful marketing to families of teens

    Laura Rudberg

    Recent Posts

    From Collecting Them to Posting Them: What You Should Know About Program Testimonials

    Posted by Laura Rudberg on Jan 2, 2015 4:30:00 PM | 0 Comments


    For today's consumers, claiming that you offer a "high quality" program simply isn't enough. Consumers want proof of these claims – and they want them from an independent source. Program testimonials can provide third-party endorsements that help lend credibility to your claims and assure consumers that your program is a worthwhile one. Additionally, effective testimonials help to distinguish your program from competitors and provide your participants with a sense of security. To gather compelling and useful testimonials, consider the following tips:

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    Topics: Summer Program, Reviews, Growth

    The Importance of Tracking Inquiries For Your Program

    Posted by Laura Rudberg on Dec 26, 2014 3:18:00 PM | 0 Comments


    We're not making a shocking statement when we say that the ultimate measurement of your program marketing success is how many people signed up. If you've done a good job in generating awareness and making people want to attend, your attendance numbers will reflect that. But here's something a little less obvious: finding out where exactly those inquiries about and registrations for your program came from. Let's discuss the importance of tracking inquiries and how best to track them.

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    Topics: Online Marketing, Summer Programs

    5 Tips For Effectively Communicating With Teens Via Email

    Posted by Laura Rudberg on Dec 18, 2014 10:14:00 AM | 0 Comments

    Do teenagers still use email? It's a question that's fascinated researchers for a couple of years now. On the one hand, email use among teenagers has decreased significantly, a trend that started at the beginning of the decade as teens began shifting to social networks and texting for their digital communication needs. On the other hand, 95% of teenagers who follow a brand on Facebook or Twitter are also part of its email list, suggesting that they have not completely forgotten about the value of email. But how do you reach them? By following these five Email Marketing Tips For Effectively Communicating With Teens.

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    Topics: Email Marketing

    Turn a Negative Into a Positive: How to Respond to Bad Online Reviews

    Posted by Laura Rudberg on Dec 12, 2014 10:00:00 AM | 0 Comments

    You can’t please 100% of your customers 100% of the time. That certainly isn’t an excuse to not try for complete customer satisfaction, but in all reality, it will likely never happen. Being realistic with yourself and with your team about this is the first step in creating a solid strategy for turning negative program feedback into positive exposure for your organization.

    Use these tips to develop an approach to negative online reviews:

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    Topics: Online Marketing, Reviews