No organization has unlimited marketing resources. All of us have to make decisions about the most cost-effective ways to attract new customers. Gap year programs are no exception.
After much planning, you've finally come up with a good strategy to find and target both teenagers and their parents, and you're generating plenty of inquiries regarding your offer. But that's just the beginning of your efforts! Now, you have to ensure that these leads will actually turn into long-term customers, and an important step for that is the follow-up email. From a simple "Thank You" to guiding them through the next steps, here are 5 best practices of follow-up emails to leads.
Topics: Email Marketing
Virtually every business needs to have a website in this internet-driven world. However, simply having a web page with a few pictures and a description on it does not provide a high enough return on investment, let alone allow you to increase business.
What’s most important is converting incoming website traffic into qualified leads. Here are 3 quick and easy steps to get you started on the right path:
Topics: Content Marketing
Chances are that you are working hard to increase awareness of your programs or services, raise click-through traffic to your website, and collect real-time inquiries from qualified prospects. If these goals apply to you, then keep reading!
Topics: TeenLife Announcements
Teenagers have always pushed the limits of social norms. Now they are pushing into social media platforms that their parents have never heard of. Creative online marketing to teens now deals more with Snapchat and Whisper than it does Facebook and Twitter. Teens are flocking to the latest social media outlets, including: Instagram, Yik Yak, and of course, Snapchat. And as it turns out, the best way to successfully engage teens with your message is in their terms and on their turf.
With STEM-based (Science, Technology, Engineering, Math) careers in the leading spot for current job openings and best entry-level salaries for college grads, it’s no wonder that more and more teens are encouraged to get a STEM-related degree in college. In fact, even our President understands the clear and outstanding value of STEM education as indicated in his 2015 Budget Proposal. Unfortunately, many schools and parents are not equipped to advise students about professions in STEM fields.
Because of this growing interest and demand for STEM education, we have created an annual guide to help teens, parents, and college counselors discover ways students can engage in STEM programs during summer. We also list some of the colleges that offer these degrees..
“On the web, you are what you publish,” says best-selling author and marketer, David Meerman Scott. And he’s right; this new thing called "content marketing" has turned all of us into publishers, impromptu reporters, and self-proclaimed masters of our domain.