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TeenLife Marketing Blog Successful marketing to families of teens

    5 Things You Can Do Today To Improve Your Program's Online Reviews

    Posted by Melissa Hanan on Nov 28, 2014 5:38:00 PM | 0 Comments

    If you're looking for ways to increase your program's visibility, here's an idea you might not have considered: focus on your online reviews. 

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    Topics: Online Marketing, Reviews, Social Media, Summer Programs

    7 Steps to Optimizing Your TeenLife Premium Listings for Search Results

    Posted by Melissa Hanan on Nov 21, 2014 11:21:00 AM | 0 Comments

    A key component of any organization’s marketing strategy is to effectively position its programs in search engines. Optimizing your website is great, but you are missing out if you don’t optimize your listings in online directories like TeenLife.com. You want to rise to the top in ANY medium someone chooses to use. TeenLife’s traffic has doubled in the last six months and is on track to double again in the next six months. Follow these 7 steps to optimizing your Premium TeenLife listings for better search engine results.

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    Topics: Directory Marketing, Listings

    Is Your Summer Program Making the Most of Social Media?

    Posted by Lesli Amos on Oct 15, 2014 7:10:00 PM | 0 Comments

    According to Wikipedia, social media exists to introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” 

    Networks like Twitter, Facebook, Instagram and LinkedIn allow even the most introverted of us to make “friends” with like-minded people anywhere in the world. With the click of a mouse or swipe of the finger, you can find your tribe, share common passions, ask for an honest review, and start a movement by giving voice to the disenfranchised.

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    Topics: Summer Program, Social Media

    TeenLife Expands Partnership with Naviance

    Posted by Marie Schwartz on Oct 6, 2014 2:11:00 PM | 0 Comments


    We are pleased to announce that TeenLife will be expanding the number of summer program, gap program and post-graduate program listings in the Enrichment Program section of Family Connection, the college and career planning portal used by more than 8000 schools and more than 6 million students and parents in the US and abroad. 

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    Topics: Summer Program, Gap Year Program, TeenLife Announcements, Naviance

    New Search Filtering on TeenLife.com

    Posted by Lesli Amos on Sep 26, 2014 12:06:00 PM | 0 Comments


    We're always trying to improve our search functionality at TeenLife, so that parents and teens can easily find the programs, schools, or services that interest them. In our latest update, we've added advanced search filtering, to help our users and members drill down on exactly the type of enrichment experience they want. 

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    Topics: TeenLife Announcements, New Features

    TeenLife's Organic Traffic Up 130%

    Posted by Lesli Amos on Sep 26, 2014 11:20:58 AM | 0 Comments

    We've very excited to announce that our organic search traffic has more than doubled! From January to September of this year, compared to the same time period in 2013, our organic search sessions went  up 129.67%—and it shows no signs of slowing down.

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    Topics: TeenLife Announcements, Growth

    3 Ways to Personalize Emails Without Personalization Tokens

    Posted by Lesli Amos on Sep 25, 2014 3:56:00 PM | 1 Comment

    We've all gotten these sorts of emails: 

    Hey {first name},

    My name is {salesperson} and I'm from {company}. Here's an {adjective} {product} that I think you might be interested in. Contact me at {phone number} with questions!

    As the recipient, it feels a little like a mad lib, don't you think? But as a marketer, I have to confess that I've been guilty of creating emails exactly like this. It's easy to use personalization tokens like {first name} to create a "personalized email." And it's true that surveys show that personalized emails perform better than generic ones

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    Topics: Buyer Personas, Email Marketing, Gap Year Program, Independent Advisors

    How to Start a Summer Program Content Marketing Strategy

    Posted by Marie Schwartz on Sep 24, 2014 1:00:00 PM | 1 Comment

    “On the web, you are what you publish,” says best-selling author and marketer, David Meerman Scott. And he’s right; this new thing called "content marketing" has turned all of us into publishers, impromptu reporters, and self-proclaimed masters of our domain.

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    Topics: Summer Program, Content Marketing

    How to Create a Great Listing on TeenLife.com

    Posted by Lesli Amos on Sep 19, 2014 11:15:00 AM | 0 Comments


    We understand that you want the students, parents and educators who visit TeenLife.com to engage with your listing and eventually to become a client of yours. To help ensure that this happens, your listing must accomplish three equally important objectives. It must be easy to find, be information-rich and up to date, and have a high degree of visual appeal. We’ve created this comprehensive guide (and video!) to help you create a more effective listing. 

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    Topics: Listings, TeenLife Support, How-to

    The Importance of Online Reviews

    Posted by Melissa Hanan on Sep 15, 2014 3:06:00 PM | 0 Comments


    In today’s digital age, online reviews have significantly replaced the word-of-mouth method that was once enough to gain customers. With advances of the Web and technology, customers have access to a seemingly endless amount of companies that offer countless products and services.  Online reviews are what help potential customers navigate this sea of products to determine what they want to buy.

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    Topics: Online Marketing, Reviews, SEO