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TeenLife Business Blog Successful marketing to families of teens

    5 Best Practices of Follow-Up Emails to Leads

    Posted by Marie Schwartz on Apr 29, 2015 1:29:00 PM | 11 Comments


    After much planning, you've finally come up with a good strategy to find and target both teenagers and their parents, and you're generating plenty of inquiries regarding your offer. But that's just the beginning of your efforts! Now, you have to ensure that these leads will actually turn into long-term customers, and an important step for that is the follow-up email. From a simple "Thank You" to guiding them through the next steps, here are 5 best practices of follow-up emails to leads.

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    Topics: Email Marketing

    5 Tips For Effectively Communicating With Teens Via Email

    Posted by Laura Rudberg on Dec 18, 2014 10:14:00 AM | 0 Comments

    Do teenagers still use email? It's a question that's fascinated researchers for a couple of years now. On the one hand, email use among teenagers has decreased significantly, a trend that started at the beginning of the decade as teens began shifting to social networks and texting for their digital communication needs. On the other hand, 95% of teenagers who follow a brand on Facebook or Twitter are also part of its email list, suggesting that they have not completely forgotten about the value of email. But how do you reach them? By following these five Email Marketing Tips For Effectively Communicating With Teens.

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    Topics: Email Marketing

    3 Ways to Personalize Emails Without Personalization Tokens

    Posted by Lesli Amos on Sep 25, 2014 3:56:00 PM | 1 Comment

    We've all gotten these sorts of emails: 

    Hey {first name},

    My name is {salesperson} and I'm from {company}. Here's an {adjective} {product} that I think you might be interested in. Contact me at {phone number} with questions!

    As the recipient, it feels a little like a mad lib, don't you think? But as a marketer, I have to confess that I've been guilty of creating emails exactly like this. It's easy to use personalization tokens like {first name} to create a "personalized email." And it's true that surveys show that personalized emails perform better than generic ones

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    Topics: Buyer Personas, Email Marketing, Gap Year Program, Independent Advisors