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TeenLife Marketing Blog Successful marketing to families of teens

    Calculating Marketing Metrics for Gap Year Programs

    Posted by Marie Schwartz on Apr 1, 2015 10:51:00 AM | 0 Comments

    No organization has unlimited marketing resources. All of us have to make decisions about the most cost-effective ways to attract new customers. Gap year programs are no exception.

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    Topics: Online Marketing, Gap Year Program

    TeenLife Expands Partnership with Naviance

    Posted by Marie Schwartz on Oct 6, 2014 2:11:00 PM | 0 Comments

     

    We are pleased to announce that TeenLife will be expanding the number of summer program, gap program and post-graduate program listings in the Enrichment Program section of Family Connection, the college and career planning portal used by more than 8000 schools and more than 6 million students and parents in the US and abroad. 

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    Topics: Summer Program, Gap Year Program, TeenLife Announcements, Naviance

    3 Ways to Personalize Emails Without Personalization Tokens

    Posted by Lesli Amos on Sep 25, 2014 3:56:00 PM | 1 Comment

    We've all gotten these sorts of emails: 

    Hey {first name},

    My name is {salesperson} and I'm from {company}. Here's an {adjective} {product} that I think you might be interested in. Contact me at {phone number} with questions!

    As the recipient, it feels a little like a mad lib, don't you think? But as a marketer, I have to confess that I've been guilty of creating emails exactly like this. It's easy to use personalization tokens like {first name} to create a "personalized email." And it's true that surveys show that personalized emails perform better than generic ones

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    Topics: Buyer Personas, Email Marketing, Gap Year Program, Independent Advisors