No organization has unlimited marketing resources. All of us have to make decisions about the most cost-effective ways to attract new customers. Gap year programs are no exception.
Teenagers have always pushed the limits of social norms. Now they are pushing into social media platforms that their parents have never heard of. Creative online marketing to teens now deals more with Snapchat and Whisper than it does Facebook and Twitter. Teens are flocking to the latest social media outlets, including: Instagram, Yik Yak, and of course, Snapchat. And as it turns out, the best way to successfully engage teens with your message is in their terms and on their turf.
We're not making a shocking statement when we say that the ultimate measurement of your program marketing success is how many people signed up. If you've done a good job in generating awareness and making people want to attend, your attendance numbers will reflect that. But here's something a little less obvious: finding out where exactly those inquiries about and registrations for your program came from. Let's discuss the importance of tracking inquiries and how best to track them.
You can’t please 100% of your customers 100% of the time. That certainly isn’t an excuse to not try for complete customer satisfaction, but in all reality, it will likely never happen. Being realistic with yourself and with your team about this is the first step in creating a solid strategy for turning negative program feedback into positive exposure for your organization.
Use these tips to develop an approach to negative online reviews:
If you're looking for ways to increase your program's visibility, here's an idea you might not have considered: focus on your online reviews.
In today’s digital age, online reviews have significantly replaced the word-of-mouth method that was once enough to gain customers. With advances of the Web and technology, customers have access to a seemingly endless amount of companies that offer countless products and services. Online reviews are what help potential customers navigate this sea of products to determine what they want to buy.
The world of online marketing can be intimidating when you’re used to more traditional, direct forms of marketing. Luckily, online marketing isn’t too difficult to figure out. It uses many of the same principles as traditional marketing, but with a more measurable, higher ROI.
Silly marketing jargon and its many abbreviations – CTR, PPC, CTA – can feel overwhelming, and quickly fall to the bottom of a busy summer program director's long to-do list.
At TeenLife we aim to take the mystery out of marketing lingo, so today we’re diving into the one acronym your camp can’t afford to ignore: SEO, or Search Engine Optimization.