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TeenLife Marketing Blog Successful marketing to families of teens

    From Collecting Them to Posting Them: What You Should Know About Program Testimonials

    Posted by Laura Rudberg on Jan 2, 2015 4:30:00 PM | 0 Comments


    For today's consumers, claiming that you offer a "high quality" program simply isn't enough. Consumers want proof of these claims – and they want them from an independent source. Program testimonials can provide third-party endorsements that help lend credibility to your claims and assure consumers that your program is a worthwhile one. Additionally, effective testimonials help to distinguish your program from competitors and provide your participants with a sense of security. To gather compelling and useful testimonials, consider the following tips:

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    Topics: Summer Program, Reviews, Growth

    Turn a Negative Into a Positive: How to Respond to Bad Online Reviews

    Posted by Laura Rudberg on Dec 12, 2014 10:00:00 AM | 0 Comments

    You can’t please 100% of your customers 100% of the time. That certainly isn’t an excuse to not try for complete customer satisfaction, but in all reality, it will likely never happen. Being realistic with yourself and with your team about this is the first step in creating a solid strategy for turning negative program feedback into positive exposure for your organization.

    Use these tips to develop an approach to negative online reviews:

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    Topics: Online Marketing, Reviews

    5 Things You Can Do Today To Improve Your Program's Online Reviews

    Posted by Melissa Hanan on Nov 28, 2014 5:38:00 PM | 0 Comments

    If you're looking for ways to increase your program's visibility, here's an idea you might not have considered: focus on your online reviews. 

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    Topics: Online Marketing, Reviews, Social Media, Summer Programs

    The Importance of Online Reviews

    Posted by Melissa Hanan on Sep 15, 2014 3:06:00 PM | 0 Comments


    In today’s digital age, online reviews have significantly replaced the word-of-mouth method that was once enough to gain customers. With advances of the Web and technology, customers have access to a seemingly endless amount of companies that offer countless products and services.  Online reviews are what help potential customers navigate this sea of products to determine what they want to buy.

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    Topics: Online Marketing, Reviews, SEO