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TeenLife Business Blog Successful marketing to families of teens

    From Collecting Them to Posting Them: What You Should Know About Program Testimonials

    Posted by Laura Rudberg on Jan 2, 2015 4:30:00 PM | 0 Comments


    For today's consumers, claiming that you offer a "high quality" program simply isn't enough. Consumers want proof of these claims – and they want them from an independent source. Program testimonials can provide third-party endorsements that help lend credibility to your claims and assure consumers that your program is a worthwhile one. Additionally, effective testimonials help to distinguish your program from competitors and provide your participants with a sense of security. To gather compelling and useful testimonials, consider the following tips:

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    Topics: Summer Program, Reviews, Growth

    Is Your Summer Program Making the Most of Social Media?

    Posted by Lesli Amos on Oct 15, 2014 7:10:00 PM | 0 Comments

    According to Wikipedia, social media exists to introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” 

    Networks like Twitter, Facebook, Instagram and LinkedIn allow even the most introverted of us to make “friends” with like-minded people anywhere in the world. With the click of a mouse or swipe of the finger, you can find your tribe, share common passions, ask for an honest review, and start a movement by giving voice to the disenfranchised.

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    Topics: Summer Program, Social Media

    How to Start a Summer Program Content Marketing Strategy

    Posted by Marie Schwartz on Sep 24, 2014 1:00:00 PM | 1 Comment

    “On the web, you are what you publish,” says best-selling author and marketer, David Meerman Scott. And he’s right; this new thing called "content marketing" has turned all of us into publishers, impromptu reporters, and self-proclaimed masters of our domain.

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    Topics: Summer Program, Content Marketing

    7 Online Marketing Ideas for Summer Programs

    Posted by Lesli Amos on Sep 15, 2014 10:04:00 AM | 2 Comments


    The world of online marketing can be intimidating when you’re used to more traditional, direct forms of marketing. Luckily, online marketing isn’t too difficult to figure out. It uses many of the same principles as traditional marketing, but with a more measurable, higher ROI.

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    Topics: Online Marketing, Summer Program, Directory Marketing, Social Media

    3-Step SEO for Summer Programs

    Posted by Lesli Amos on Sep 15, 2014 9:43:00 AM | 0 Comments


    Silly marketing jargon and its many abbreviations – CTR, PPC, CTA – can feel overwhelming, and quickly fall to the bottom of a busy summer program director's long to-do list.

    At TeenLife we aim to take the mystery out of marketing lingo, so today we’re diving into the one acronym your camp can’t afford to ignore:  SEO, or Search Engine Optimization.

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    Topics: Online Marketing, Summer Program, Pre-College