No organization has unlimited marketing resources. All of us have to make decisions about the most cost-effective ways to attract new customers. Gap year programs are no exception.
After much planning, you've finally come up with a good strategy to find and target both teenagers and their parents, and you're generating plenty of inquiries regarding your offer. But that's just the beginning of your efforts! Now, you have to ensure that these leads will actually turn into long-term customers, and an important step for that is the follow-up email. From a simple "Thank You" to guiding them through the next steps, here are 5 best practices of follow-up emails to leads.
Topics: Email Marketing
Virtually every business needs to have a website in this internet-driven world. However, simply having a web page with a few pictures and a description on it does not provide a high enough return on investment, let alone allow you to increase business.
What’s most important is converting incoming website traffic into qualified leads. Here are 3 quick and easy steps to get you started on the right path:
Topics: Content Marketing
Chances are that you are working hard to increase awareness of your programs or services, raise click-through traffic to your website, and collect real-time inquiries from qualified prospects. If these goals apply to you, then keep reading!
Topics: TeenLife Announcements
Teenagers have always pushed the limits of social norms. Now they are pushing into social media platforms that their parents have never heard of. Creative online marketing to teens now deals more with Snapchat and Whisper than it does Facebook and Twitter. Teens are flocking to the latest social media outlets, including: Instagram, Yik Yak, and of course, Snapchat. And as it turns out, the best way to successfully engage teens with your message is in their terms and on their turf.
With STEM-based (Science, Technology, Engineering, Math) careers in the leading spot for current job openings and best entry-level salaries for college grads, it’s no wonder that more and more teens are encouraged to get a STEM-related degree in college. In fact, even our President understands the clear and outstanding value of STEM education as indicated in his 2015 Budget Proposal. Unfortunately, many schools and parents are not equipped to advise students about professions in STEM fields.
Because of this growing interest and demand for STEM education, we have created an annual guide to help teens, parents, and college counselors discover ways students can engage in STEM programs during summer. We also list some of the colleges that offer these degrees..
For today's consumers, claiming that you offer a "high quality" program simply isn't enough. Consumers want proof of these claims – and they want them from an independent source. Program testimonials can provide third-party endorsements that help lend credibility to your claims and assure consumers that your program is a worthwhile one. Additionally, effective testimonials help to distinguish your program from competitors and provide your participants with a sense of security. To gather compelling and useful testimonials, consider the following tips:
We're not making a shocking statement when we say that the ultimate measurement of your program marketing success is how many people signed up. If you've done a good job in generating awareness and making people want to attend, your attendance numbers will reflect that. But here's something a little less obvious: finding out where exactly those inquiries about and registrations for your program came from. Let's discuss the importance of tracking inquiries and how best to track them.
Do teenagers still use email? It's a question that's fascinated researchers for a couple of years now. On the one hand, email use among teenagers has decreased significantly, a trend that started at the beginning of the decade as teens began shifting to social networks and texting for their digital communication needs. On the other hand, 95% of teenagers who follow a brand on Facebook or Twitter are also part of its email list, suggesting that they have not completely forgotten about the value of email. But how do you reach them? By following these five Email Marketing Tips For Effectively Communicating With Teens.
Topics: Email Marketing
You can’t please 100% of your customers 100% of the time. That certainly isn’t an excuse to not try for complete customer satisfaction, but in all reality, it will likely never happen. Being realistic with yourself and with your team about this is the first step in creating a solid strategy for turning negative program feedback into positive exposure for your organization.
Use these tips to develop an approach to negative online reviews: