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TeenLife Business Blog Successful marketing to families of teens

    Lesli Amos

    Lesli is the Senior Marketing Manager at TeenLife. Originally hailing from the Midwest, her high school years were spent as an active member of her Theatre Troupe, a volunteer tutor, and an avid reader. In her spare time, Lesli enjoys cooking, exploring the Northeast, and DIY projects.

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    Recent Posts

    Is Your Summer Program Making the Most of Social Media?

    Posted by Lesli Amos on Oct 15, 2014 7:10:00 PM | 0 Comments

    According to Wikipedia, social media exists to introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” 

    Networks like Twitter, Facebook, Instagram and LinkedIn allow even the most introverted of us to make “friends” with like-minded people anywhere in the world. With the click of a mouse or swipe of the finger, you can find your tribe, share common passions, ask for an honest review, and start a movement by giving voice to the disenfranchised.

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    Topics: Summer Program, Social Media

    New Search Filtering on TeenLife.com

    Posted by Lesli Amos on Sep 26, 2014 12:06:00 PM | 0 Comments


    We're always trying to improve our search functionality at TeenLife, so that parents and teens can easily find the programs, schools, or services that interest them. In our latest update, we've added advanced search filtering, to help our users and members drill down on exactly the type of enrichment experience they want. 

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    Topics: TeenLife Announcements, New Features

    TeenLife's Organic Traffic Up 130%

    Posted by Lesli Amos on Sep 26, 2014 11:20:58 AM | 0 Comments

    We've very excited to announce that our organic search traffic has more than doubled! From January to September of this year, compared to the same time period in 2013, our organic search sessions went  up 129.67%—and it shows no signs of slowing down.

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    Topics: TeenLife Announcements, Growth

    3 Ways to Personalize Emails Without Personalization Tokens

    Posted by Lesli Amos on Sep 25, 2014 3:56:00 PM | 1 Comment

    We've all gotten these sorts of emails: 

    Hey {first name},

    My name is {salesperson} and I'm from {company}. Here's an {adjective} {product} that I think you might be interested in. Contact me at {phone number} with questions!

    As the recipient, it feels a little like a mad lib, don't you think? But as a marketer, I have to confess that I've been guilty of creating emails exactly like this. It's easy to use personalization tokens like {first name} to create a "personalized email." And it's true that surveys show that personalized emails perform better than generic ones

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    Topics: Buyer Personas, Email Marketing, Gap Year Program, Independent Advisors

    How to Create a Great Listing on TeenLife.com

    Posted by Lesli Amos on Sep 19, 2014 11:15:00 AM | 0 Comments


    We understand that you want the students, parents and educators who visit TeenLife.com to engage with your listing and eventually to become a client of yours. To help ensure that this happens, your listing must accomplish three equally important objectives. It must be easy to find, be information-rich and up to date, and have a high degree of visual appeal. We’ve created this comprehensive guide (and video!) to help you create a more effective listing. 

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    Topics: Listings, TeenLife Support, How-to

    7 Online Marketing Ideas for Summer Programs

    Posted by Lesli Amos on Sep 15, 2014 10:04:00 AM | 2 Comments


    The world of online marketing can be intimidating when you’re used to more traditional, direct forms of marketing. Luckily, online marketing isn’t too difficult to figure out. It uses many of the same principles as traditional marketing, but with a more measurable, higher ROI.

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    Topics: Online Marketing, Summer Program, Directory Marketing, Social Media

    3-Step SEO for Summer Programs

    Posted by Lesli Amos on Sep 15, 2014 9:43:00 AM | 0 Comments


    Silly marketing jargon and its many abbreviations – CTR, PPC, CTA – can feel overwhelming, and quickly fall to the bottom of a busy summer program director's long to-do list.

    At TeenLife we aim to take the mystery out of marketing lingo, so today we’re diving into the one acronym your camp can’t afford to ignore:  SEO, or Search Engine Optimization.

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    Topics: Online Marketing, Summer Program, Pre-College